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History and Legends of Popcorn, Cracker Jacks & Popcorn Balls
© copyright 2004 by Linda Stradley - United States Copyright
TX 5-900-517- All rights reserved.
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There is a legend that old-timers tell of one particular summer when it got so hot that the corn in the fields stared popping right off the stalks. The cows and pigs thought it was a snow blizzard and they lay down and froze to death.
Popcorn Most of the world's popcorn is grown in the
Midwestern
part of the United States - principally in Nebraska, Iowa, and Indiana where
it can get mighty hot in the summer. Although popcorn has been with us since
pioneer times, it was not until 1890 that popcorn became important enough to
be raised as a crop for market. Before that time, individual families raised
their own popcorn or bought it from their neighbors. Since that time,
popcorn has brought enough income to its growers to earn the name "prairie
gold." Prehistory - The oldest ears of popcorn ever found were
discovered in the Bat Cave (a site known to have been occupied by cave
dwellers practicing primitive agriculture three thousand years ago) of west
central New Mexico in 1948 and 1950 by anthropologist Herbert Dick and
botanist Earle Smith, Harvard graduate students. They discovered layers of
trash, garbage, and excrement, which had accumulated over two thousand
years. In the trash were 766 specimens of shelled cobs, 125 loose kernels, 8
pieces of husks, 10 of leaf sheath, and 5 of tassels and tassel fragments.
The deeper they dug, the smaller and more primitive the cobs, until they
reached bottom and found tiny cobs of popcorn in which each kernel was
enclosed in its own husk. Among those prehistoric kernels, they found six
that were partly or completely popped. These grains have been so well
preserved that they would still pop. In fact, they took a few unpopped
kernels and dropped them into a little hot oil to prove that they could
still pop. They have been carbon dated to be about 5,600 years old. 4th Century A.D. - A Zapotec funeral urn found in Mexico
and dating about 300 A.D. depicts a Maize god with symbols representing
primitive popcorn in his headdress. Also ancient popcorn poppers (shallow
vessels with a hole on the top and a single handle) have been found on the
north coast of Peru and date back to the pre-Inca culture of about 300 A.D. 10th Century - In southwest Utah, a 1,000 year old
popped kernel of popcorn was found in a dry cave inhabited by predecessors
of the Pueblo Indian. 16th Century - Hernando Cortes (1485-1547), Spanish
explorer and conqueror of the Aztec Empire of Mexico, got his first sight of
popcorn when he invaded Mexico and came into contact with the Aztec people.
Popcorn was an important food for the Aztec Indians, who also used popcorn
as decoration for ceremonial headdresses, necklaces, and ornaments on
statues of their gods. An early Spanish account by Father Bernardino de Sahagun (1499-1590),
Franciscan priest and researcher of the Mexican culture, of a ceremony
honoring the Aztec gods who watched over fishermen read:
"They scattered before him parched corn, called momochitl, a kind of corn
which bursts when parched and discloses its contents and makes itself look
like a very white flower; they said these were hailstones given to the god
of water." 17th Century -Early French explorers in the Great Lakes
region reported that the Iroquois Indians popped popcorn in a pottery vessel
with heated sand and used it to make popcorn soup, among other things.
Some historians suggest, but this theory has never been
proved, that when the early English colonists held their first Thanksgiving
celebration on October 15, 1621, an Indian named Quadequina brought an
offering for the feast - a great deerskin bag of popped corn. The Pilgrims
enjoyed this treat, which was to become a unique part of the American way of
life. The early colonists called it popped corn, parching corn,
and rice corn. Native Americans would bring popcorn snack to meetings
with the English colonists as a token of goodwill during peace negotiations.
In American Indian folklore, some tribes were said to believe that quiet
contented spirits lived inside of each popcorn kernel. When their houses
were heated, the spirits would become angrier and angrier, shaking the
kernels until the heat became unbearable, at which point the spirits would
burst out of their homes and into the air in a disgruntled puff of steam. Colonial housewives served popcorn with sugar and cream
for breakfast (the first "puffed" breakfast cereal). Some colonists popped
corn using a cylinder of thin sheet-iron that revolved on an axle in front
of the fireplace like a squirrel cage. 19th Century - Popcorn popularly really began to 'burst"O during the 1890s. 1880s - The Albert Dickinson Co. of Odebolt, Iowa seems to be the first company to (since the 1880's). Their brands of popcorn were called Big Buster and Little Buster. The first popcorn machine was invented by
Charles Cretors of Chicago, Illinois in 1885. In order to test his machine,
it was necessary for Charles to operate it on the street as the customer. He
was issued a peddler’s license to use the machine on December 2, 1885. Until
then, poppers were made to sit in front of stores to attract attention. The
huge, ponderous popcorn machine with its gasoline burner became a familiar
part of the scent. Street vendors used to follow crowds around, pushing
steam or gas-powered poppers through fairs, parks, and expositions. This
practice continued up until the Depression years (1929-1939). Today much of
the popcorn you buy at movies and fairs is popped in poppers made by the
Cretors family. 20th Century - In 1914, Cloid H. Smith founded the American Pop Corn Company in the heart of corn country (Sioux City, Iowa) and launched America's first brand name popcorn called Jolly Time. In 1925, he introduced Jolly Time in a can designed specifically for popcorn. To show his confidence in h is new package, he flagged the can with a "Guaranteed to Pop" statement. It was a bold statement in those days. With the opening of movie theaters across the nation early in the 20th century, popcorn became a part of the new excitement. During the Depression years (1929-1939), popcorn was one of the few luxuries down-and-out families could afford. While other businesses failed, the popcorn business thrived. There is a story about an Oklahoma banker who went broke when his bank failed. He bought a popcorn machine and started a business in a small store near a theater. After a couple years, his popcorn business made enough money to buy back three of the farms he had previously lost. During World War II (1941-1945), sugar was sent overseas for American troops. This meant thaat there wasn't much sugar left in the United States to make candy. Due to this unusual situation, Americans ate three times as much popcorn as usual. When television became popular in the 1950s, popcorn sales again made a sudden rise (this time by an astonishing 500 per cent!) As families started buying television sets, they were changing their life-styles and staying home more and eating popcorn as they watched television.
Cracker Jacks®
1871 - According to the article How Cracker Jack Began, by Jeffrey Maxwell gives an fairly accurate story on his website:
1893 - At the first World's Fair in Chicago (called the World's Columbia Exposition which opened to show the world what progress Chicago had made since the fire of 1871), the two brothers came up with the idea of covering popcorn with molasses. It was billed as "Candied Popcorn and Peanuts." People at the Worlds Fair didn't like the stickiness and the harness of the early Cracker Jack. So Louis made a formula that made a great molasses coating that was crispy and dry. This secret formula is still a secret in the Cracker Jack Company today. 1896 - Legend notes that the name "Cracker Jack" came into use when a customer or a salesman, who tried the Rueckheim product, exclaimed "That really a cracker - Jack!" Actually the words "cracker jack" was a slang expression on those days, meaning "something very pleasing." As the brothers loved the name "Cracker Jack," they received a trademark for it under F.W. Rueckheim & Brother of Chicago. Their slogan was "The more you eat, the more you want" was also copyrighted that year. 1899 - 1902 - Cracker Jack was sold in large tubs up until 1899, when it began to be sold in boxes. Henry Eckstein (1860-1935), a part owner and partner of the company, invented the "triple proof package" or "waxed sealed package," a moisture proof paper package to retain freshness. This new type of packaging allowed the company to mass produce and sell Cracker Jacks worldwide, and thus become a national icon. The company was re-organized in 1902 under the name Rueckheim Bros. & Eckstein. 1908 - The 1908 song called Take Me Out To The Ball Game, written by Jack Norworth (1879-1959), vaudeville entertainer and songwriter, with the line, "Buy me some peanuts and Cracker Jacks" immortalized Cracker Jacks. Note: This song is still sung at baseball games today. According to historians, as Jack Norworth was riding a New York City subway train, he spotted a sign that said "Ballgame Today at the Polo Grounds." Some baseball-related lyrics popped into his head, that were later set to some music by Albert Von Tilzer, to become the well known baseball song, "Take Me Out To The Ballgame." The song was first performed by Norworth's wife, soprano Nora Bayes, at the Ziegfield Follies and, by 1910, was a staple at all big league ballparks in America. The cry, "Getcha' peanuts, popcorn, and Cracker Jacks!" is still heard at sporting events and carnivals in America. Despite the fact that neither Norworth or Tilzer had ever been to a baseball game at the time the song was written, it is one of the most widely sung songs in America. In 1958, on the 50th anniversary of this song, the Major League Baseball, Inc. presented Jack Norworth with a gold lifetime ball park pass.
1918 - Fred Ruekheim's grandson, Robert (who died of pneumonia at the age of eight), was put on the box in his sailor suit with his pet dog Bingo. They called him "Jack the Sailor." They also changes the outside of the boxes to have red, white, and blue stripes to show their patriotism during World War I. In 1919, they became registered trademark logos. 1922 - The company was named The Cracker Jack Co. 1964 - The company was sole to Borden. 1997 - Frity-Lay purchased Cracker Jack from Borden.
Popcorn Balls There is a Nebraska legend that the popcorn ball is actually a product of the Nebraska weather. It supposedly invented itself during the "Year of the Striped Weather" which came between the years of the "Big Rain" and the "Great Heat" where the weather was both hot and rainy. There was a mile strip of scorching sunshine and then a mile strip of rain. On one farm, there were both kinds of weather. The sun shone on this cornfield until the corn began to pop, while the rain washed the syrup out of the sugarcane. The field was on a hill and the cornfield was in a valley. They syrup flowed down the hill into the popped corn and rolled it into great balls with some of them hundreds of feet high and looked like big tennis balls at a distance. You never see any of them now because the grasshoppers ate them all up in one day on July 21, 1874. - from American Eats,
by Nelson Algren, published by University of Iowa Prewss, 1992 Sources: Albert Dickenson Co, Odebelt Historical Museum Association. American Eats, by Nelson Algren, published by University of Iowa Prewss, 1992 Cornzappopin, by Barbara Williams, published by Hold, Rinehard and Winston, New York, NY, 1976. CrackerJacks: A Brief History, FritoLay. Doug Eckstein, Great-Great-Grand Nephew of Henry Eckstein. Frito-Lay Press Releases. How Cracker Jack Begin, by Jeffrey Maxwell. Panati's Extraaordinary Origins of Everyday Things, by Charles Panati, published by Harper & Row, 1987. Peanuts, Popcorn, Ice Cream, Candy and Soda Pop, by Solveig Paulson Russell, published by Abingdon Press, 1970. Story of Jolly Time Popcorn. The Food Chronology, by James Trager, published by Henry Holt and Company, 1995. The Secret Life of Food, by Martin Elkort, published by Jeremy P. Tarcher, 1991. The Story of Corn, by Betty Fussell, published by North Point Press, New York, NY, 1992. Wyandot Popcorn Museum. |
1912
- There wasn't always a prize in a box of Cracker Jacks. In 1910, coupons
were included in the boxes which could be redeemed for prizes. It wasn't until
1912 that children's prizes (miniature books, magnifying glasses, tiny
pitchers, beans, metal trains, etc.) were place in the boxes. The company
slogan was "a prize-in-every-package."